Housing Task Force

With the strike force in operation for several years, Atlanta’s leadership has identified eight key lessons that can guide other cities considering to bring a unified, crisis response approach to housing policy and implementation.

Set the North Star

Establishing a clear and measurable goal helps guide policy decisions and coordinate action. For Atlanta, that north star was creating or preserving 20,000 affordable housing units in eight years, a figure grounded in recent needs assessments and articulated during the mayoral campaign. Initial analysis revealed that maximizing current programs like the Low-Income Housing Tax Credit program and the city’s Inclusionary Zoning Ordinance would still fall short of the established goal by 4,000-5,000 units. Recognizing that gap allowed the city to rethink its approach and pursue systemic change to reach its goal.

Unleash the Coalition and Move Fast

Atlanta’s housing coalition, which includes public, private, and philanthropic partners, had been building for years, and proved critical to the early successes of the housing crisis response. Groups like HouseATL and previous administrations, including that of former Mayor Keisha Lance Bottoms, had already laid important groundwork.

Instead of spending the first year developing a new plan, the Dickens Administration chose to move quickly by implementing the most actionable elements of previous plans. Even though the crisis response would eventually require the city government to go above and beyond those plans, delivering on the good ideas that already had broad support helped to quickly unite the coalition and get things moving right away.

Leverage Public Land

With the coalition engaged and a new structure in place, the strike force got started on its biggest opportunity: unlocking public land. Building affordable housing on public land has been included in every affordable housing plan released in Atlanta for the last 20 years. The problem was that, prior to 2022, very little new housing development on public land was actually underway. The city government had little granular understanding of what the public sector owned. The Strike Force started by categorizing actionable real estate assets as either “Ready-to-build” or “Catalytic” opportunities. The catalytic opportunities tended to be larger and more complex, so the city team got to work on those in the background while easy those that were site-ready were advanced right away.

The city team also began feverishly looking into how the best cities in the world manage their public land assets. Housing staff talked to cities all over the globe and centered in on the century-old successes found in many European cities and one inspiring story of the recent revitalization of the port in Copenhagen. It became clear that Atlanta needed to level-up its public land game to accomplish the Mayor’s housing goals. To do this, the Mayor’s team partnered with the housing authority to build a public development corporation to lead development of key publicly owned assets with mixed-income housing. The new corporation was given a small portfolio of land, the power to provide tax exemptions, and access to a $38 million construction financing fund. Less than a year after launch, the new corporation is one of the leading edges of innovation in Atlanta, with initial projects including one of the first office-to-residential conversions in the city and a fire station and mixed-income housing project in Midtown Atlanta.

Reset the Toolbox, Borrow Successful Models

The Strike Force conducted a full review of the tools available across the city agencies to identify what was working, what wasn’t, and where gaps remained. The evaluation led to the refinement of existing programs and the development of new ones. When the team encountered gaps, it looked outward to other communities for successful solutions.

One such gap was construction financing. Many of the projects stalling out in the pipeline were not able to get the secondary (mezzanine) construction loans they needed to close on their deals. It turned out that the Housing Opportunities Commission in Montgomery County, Maryland had faced the same issue and had recently created a successful mezzanine construction loan product. Atlanta adapted the model to local conditions, establishing its own construction loan fund to support housing projects. By borrowing successful ideas and applying them strategically, the city avoided unnecessary reinvention, and accelerated implementation.

Leverage Overlooked Powers

Many cities possess legal authorities that have fallen into disuse yet remain highly relevant to today’s housing challenges. In Atlanta’s case, the Georgia Housing Authorities Law of 1937, last amended it in 1951, offers untapped tools such as the power to provide tax exemptions for affordable housing and the ability to innovate with building code regulations that have been largely unused for 70 years. The Strike Force revisited this statute, and identified ways to put it to work in modern contexts. The first modern usage of these powers was used by the new public development corporation to unlock the first post-COVID office-to-residential conversion in Atlanta. Leveraging long-standing but underutilized powers helped the city cut through regulatory barriers and unlock pathways for development.

Secure Early Wins

Quick, visible successes build momentum and demonstrate credibility. Early in the administration, for example, the city faced rising rates of unsheltered homelessness, a visceral and tragic symptom of the national housing crisis. The new Administration knew that traditional construction timelines were too slow to meet urgent needs. The Strike Force identified modular construction as a faster alternative and deployed it on city-owned land. The resulting 40-unit project was completed in four months, the fastest multifamily delivery in Georgia history. Securing this win helped solidify support among partners and Atlantans alike, while proving that government can move swiftly and effectively under the right structure. The Melody showed that the city agencies can move faster and cheaper while maintaining quality. The city government paid for full project costs on a bet that the coalition would engage if the project could prove the model worked. The response has been overwhelming, and the Dickens Administration is now moving forward with an effort to deliver several similar projects by the end of 2025.

Increase Public Sector Risk Tolerance

While cities like Atlanta traditionally acted along the periphery when addressing the housing crisis, solving complex challenges such as large-scale affordable housing production often requires the public sector to lead by example. Atlanta’s new tools and early wins were made possible, in large part, because of a deliberate decision to take risks. The public sector needed to raise its risk profile, better utilize its ability to be more patient, and consider other public benefits than pure profit when making a real estate investment.

The city demonstrated this by acquiring 2 Peachtree, a 41-story vacant office building downtown. The scale and location of the project made redevelopment risky, and the city stepped in where the private market would not. The current state of downtown and the sheer size of the building made it risky to redevelop. The private market needed to see that the new administration was serious about turning things around downtown before they were willing to invest. So, the Dickens Administration, in partnership with Invest Atlanta, the city’s economic development authority, bought the building. The project is now set to deliver over 600 units of housing. Moreover, the move catalyzed more than half a dozen other office conversions nearby, signaling that Atlanta was serious about addressing the challenge. Public investment, used strategically, can de-risk pioneering efforts and encourage follow-on capital.

Build Long-Term Solutions While Addressing Immediate Needs

Crisis response requires attending to immediate needs while also building new solutions that make future responses more effective. When rising interest rates threatened to derail dozens of affordable housing projects in 2023, Atlanta acted quickly. Through a public-philanthropic partnership, the city helped raise $300 million of public and philanthropic funds to close deals on more than 2,000 units.

But this effort wasn’t just about emergency triage. It also seeded new tools, including a mezzanine loan fund, infrastructure financing, and a common application and expedited permitting processes to shorten timelines. These systems now form the backbone of a more resilient housing finance ecosystem. By pairing emergency action with strategic system-building, Atlanta transformed short-term crisis response into a catalyst for long-term housing stability and innovation.